Tina — The Queen of No

After completing a degree in Science of Natural Health, Tina needed a truly organic ointment for her newborn son — and couldn't find one that met her standards. Even "certified" products contained as little as 5% organic ingredients.

She returned to Sweden and, working with a small formulation lab, created what would become one of Scandinavia's most-awarded organic balms: All You Need Is Me. The cult product won its first award within two weeks of launch, and True Organic of Sweden was born.

Tina formulates only products she can stand fully behind — no fillers, no synthetics, no compromise. Her exacting standards earned her the nickname "the Queen of No."